Course outline and key topic areas include: • developing a market focused strategy • strategic customer and market segmentation • optimizing your target market • strategic market, product and company positioning • channel partnerships and strategic relationships • product development, innovation and brand. Explore the current course outline for mark3082 strategic marketing management for information on how each course was structured, assessment details, resources, key policies and support. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget and a risk management plan you will apply project management fundamentals and work in groups to develop a project plan for a real marketing project course outline 40. In any case, all those who have a direct responsibility for identifying, reaching and satisfying customers are engaged in marketing and everybody in a business needs to understand its marketplace activities this course offers a complete introduction to professional marketing thought and action the course explains the. In doing so marketing provides the focus for creating and maintaining value for customers and organisational profit drawing from a preliminary review of basic marketing concepts and processes, marketing management develops a set of key analytical tools to enhance managers' understanding. From prior marketing courses students will address critical decision issues involved in marketing planning at a strategic level, including segmentation and positioning, product development, new market entry, and management of the marketing budget in order to gear you up for the role of a marketing manager (a position.
Marketing management: text and cases (7 th edition), 2000 douglas j dalrymple leonard j parsons john wiley & sons, inc strategic marketing problems: cases and comments (11 th edition), 2007 roger a kerin robert a peterson pearson prentice hall course assessment class participation 20. This course is primarily intended for those who are either currently engaged in international business activity or see their future career roles as professionals, managers, or entrepreneurs involved in some aspect of global marketing. The course comprises study relating to market research and analysis, product designs, pricing, promotion, selling and distribution and other similar syllabus of marketing management as prescribed by various universities and colleges how is mba marketing management course beneficial.
Marketing management -- course outline 2003-2004 -- revised 1 1 course outline (revised) marketing management rationale marketing affects every functional area of business this 20-session course examines the dynamics of marketing with the perspective of a customer orientation that. Standard course outline mktg 494 – marketing management i general information ◇ course number: 494 ◇ title: marketing management ◇ units: 3 credits ◇ prerequisites: mktg 300, mktg 470, is 301 senior marketing majors or consent of instructor ◇ course coordinator: department chair ◇ sco prepared. While the course focuses on the retail industry including retailers of consumer services, the content of the course is useful for students interested in working for retailers, those who will work for companies that interface with retailers such as manufacturers of consumer products or for students with a general management or. Course, mktg2010 marketing management | course outline professor durairaj maheswaran new york university veteran lecturer and researcher in marketing management, international marketing, and consumer behaviour teacher, professor durairaj maheswaran paganelli-bull professor of marketing.
Information pre-requisite course units have to be passed by 40% or above at the first attempt unless a higher percentage is indicated within this course outline pre-requisites: bman20390 marketing applications and communications co- requisites: n/a dependent courses: n/a programme restrictions: bsc management. Course outline for mkt 2410 marketing management - 3 credits/3 hours a week pre-requisites & co-requisites: mkt 2300 or mkt 2327 required textbook(s) & supplemental material(s): marketing management 1st edition by iacobucci publisher: cengage course description/overview: this course is an introduction.
This course includes different practical exercises, for example, price calculation or forecasting sales using different methods, etc iv course outline part i an overview of marketing management 1 marketing and marketing management process marketing functions and their characteristics marketing's role - facilitating. Before the start of the programme updated course outlines are available with detailed information in order to get an idea of what to expect, you can download the course outlines the hanze language centre is organized within the context of the school of marketing and management several courses. Course outline module 1: marketing principles and key concepts module 2: marketing strategies and plans module 3: marketing research module 4: customer relationship marketing module 5: identifying market segments and targets module 6: branding module 7: shaping the product offer module 8: pricing. This course covers the principles, planning, implementation and control of the marketing function in all kinds of organisations further, this course aims to provide students with an understanding of the process of the analysis, planning, implementation and control of the marketing function in an organisation.
Students must complete 63 credits in the business administration - marketing/ management option and achieve a minimum grade of c in designated common and program core courses () students must attain a final gpa of 20 or higher career opportunities administrative assistant advertising associate store manager. Prerequisites: fmgt 2100 or fmgt 2152 course outline 40 mktg 3301, computer applications in marketing this course concentrates on using complex formulas, charts and graphs, database lists and the consolidation of worksheet data within excel to solve spreadsheet management tasks, and to manage data and lists. Course outline module 1: the art of case analysis module 2: customer behaviour module 3: marketing research and competitive analysis module 4: marketing segmentation and positioning module 5: market entry and pricing module 6: retail selling, private labels, and channels of distribution module 7: marketing.
P o box 98, muizenberg, 7950, cape town, south africa t: 021 702 0686 | f: 086 510 2259 | wwwedgelearningmediacom e: [email protected] | [email protected] edgelearningmediacom proposed course outline for: icb marketing management and public relations 40 contact hours – using standard version. Mba m650 marketing management winter 2017 course outline marketing area degroote school of business mcmaster university course objective building on concepts covered in mba i604 – creating customer value, this course will help students develop a deeper understanding of marketing. Current research in the marketing management area, including such content topics as consumer and industrial product development and management, advertising and sales promotion management, pricing, distribution and retail issues, sales management and personal selling as well as the philosophies and methods. Marketing management this course will provide you with a basic understanding of the character and scope of marketing and its role in business operations course outline topics covered are: marketing: what is it the marketing environment consumer behaviour market research product/service development.
Course syllabus 1 269-1(spring 2015) haas school of business pricing policy (mba 269) university of california, berkeley spring 2015 professor teck h ho course syllabus and schedule instructor: professor teck h ho email: [email protected] haasberkeleyedu coordinator: amber zambelli, tel (510). Upon completing the requirements for this course, the student will be able to: 1 define the role of marketing in business 2 explain the role of selling, customer relations and product management in marketing 3 describe marketing 4 define pricing and channel management strategies outline of. Course syllabus 2016-2017 ibsm2-1 2/17 detailed course syllabus academic year 2016-2017 major: strategic marketing management module : strategic marketing code: ibsm2-1mc37 semester: ☒1 ☐2 campus: ☒paris ☐bordeaux ☐chambéry ☐london ☐san francisco module hours: 45 ects credits: 5.